COHEN CREATIVE COPY
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Real estate + interior design copywriter
and content creation that compels and sells.
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Wondering what it's like to work together?
I have a well-defined process that sets clear expectations so you know what to expect every step of the way. Here's the gist of what you can look forward to from our initial contact to the completion of your project..
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1. Discovery call
The discovery call is an opportunity for us to get acquainted and meet virtually. You'll learn more about my services, and I'll ask you where you are in your business and where you'd like to take it. We can discuss a project you have in mind or I can make recommendations that support your goals.
2. Proposal
After I learn more about your copywriting needs and we both decide we want to move forward, I'll email you a summary of our call and a proposal within 24 hours detailing the terms of the project, including the scope, the deposit, delivery date, and revision process. I'll recommend to start out with a small project to see if we're a good fit to work together.
3. Agreement & deposit
If you accept my proposal, I'll email you an agreement we'll both sign, and you'll make a 50% deposit before I start working. The other half is will be due after I send you the draft.
4. Questionnaire
4. Questionnaire and strategy call
With the paperwork out of the way, I'll send you a questionnaire to help me understand more about your business and your ideal clients. Then we'll hop on a strategy call to review your responses and fill in any gaps. If you prefer doing the questionnaire on a call, we can do that instead.
5. Research and writing
If no other clarification about your questionnaire responses is needed, I'll research your competiton and do any topic research necessary.
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6. Delivery of first draft
I'll send. you the first draft of your copy at a date we agreed to. The second half of the payment is due at this time.
7. Revisions
After you review your copy and need revisions, I'll make your requested edits. My turnaround time for revisions is typically between 2-3 days. I prefer working with clients in GoogleDocs so we can share comments back and forth easily. However, arrangements can be made when clients are more comfortable with another method of communication.
8. Ready to publish!
After revisions are made and your copy is ready for you to publish, or send to your web designer for the final touches. For simple projects such as blogs, I can supply and place royalty-free images in your content management system.